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Market Decisions

  1. Write a Marketing Plan. It is a framework for research on competition, ceiling prices, target markets, etc. and structures your marketing goals and methods.
  2. Decide where you will sell your product. Generally, start off small — at farmers markets, fairs, road-side stands, etc. These are also good places to test market your product.
  3. Determine a selling price for your product, taking the competition and your financial needs into account.
  4. Develop a distribution method:
    • your car
    • the mail
    • a fellow specialty food entrepreneur
    • distributor
    • broker.